Privacy Policy

Our Commitment to Privacy

Direct Surety respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect and use your personal information, and how you can control our use of that information.

Scope of This Policy

This Privacy Policy covers the information Direct Surety gathers when you directly access Direct Surety’s Website, when you indirectly access our Website through Websites that display or link to our Website, or when you participate in the programs mentioned below. This Privacy Policy applies to all information collected by or submitted to Direct Surety, including personal information.

Collection of Personal Information Generally

As used in this policy, personal information includes information that may be used to identify you or another individual, such as a name, address, email address, phone number, title, and company.

Use of Information Generally

Direct Surety uses the information collected for a number of general purposes, including: to fulfill your requests for services or information; to improve the content and general administration of our Website; to increase our responsiveness to customers and potential customers; and to improve our services. We may also use your information to send you direct marketing information or to contact you for market research. We do not rent, sell or lease personal information to other companies or individuals.

Web Site Tracking, Cookies, and Web Analytics

We use third-party tools to track your activity on our Website in order to collect information. We use web analytics services provided by LeadLander ( and Google ( to help us analyze how visitors use the site. These services may use cookies to collect information for analysis.  LeadLander may identify you personally based on links you have clicked in emails or information you have submitted in online Web forms that may be associated with LeadLander cookies.

We also use standard technologies, which may include cookies and similar technologies, to collect and track information about how you use our Website and to record certain information. For example, we may collect and/or log Internet protocol addresses, Internet domain names, the Web browser and operating system used to access our Website, the files visited, the time spent in each file, and the time and date of each visit.  We may collect these through the use of log files and Web beacons that could enable us to track your activity and relate it to your email address. In addition, if you have registered with us for certain marketing programs, we can link your activity to the user profile created when you initially register with us and which is updated on subsequent visits.

Cookies are files that can be sent from a Website via your browser to be placed on your computer’s hard drive. Thereafter, when you visit a Website, a message is sent back to the Web server by the browser accessing the Website. You may elect not to accept cookies by changing the designated settings on your Web browser. However, not utilizing cookies may prevent you from using certain functions and features of Websites, including the Direct Surety Website.  The information collected from the use of cookies is used and analyzed to improve our Website, such as by gaining a better understanding of your interests and requirements regarding our Website. Cookies may be linked to your personal information, such as your email address or password. You can set your browser to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it.

The Direct Surety website uses “cookies” to help personalize your online experience. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of Direct Surety services or websites you visit.

This data is used to deliver customized content and advertising within Direct Surety to customers whose behavior indicates that they are interested in a particular subject area.

Display Advertising, Remarketing and Audience Data

Direct Surety uses Display Advertising to serve relevant offers to our website visitors.

You may opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager:

Third-party vendors, including Google, show our ads on sites across the Internet.

Direct Surety and third-party vendors, including Google, use first-party cookies (e.g., Google Analytics cookies) and third-party cookies (e.g., DoubleClick cookies) together to inform, optimize and serve ads based on someone’s past visits to our website.

Direct Surety uses data from Google’s Interest-based advertising and 3rd-party audience data (e.g., age, gender and interests) with Google Analytics.

Direct Surety uses Remarketing with Google Analytics and other platforms to advertise online.

Information Collected and Changes to this Privacy Policy

By providing Direct Surety with your personal information, you consent to the collection, storage, processing, use and disclosure of that information as provided in this Privacy Policy.  By accepting cookies, you consent to the processing of data in the manner and for the purpose set out in this Privacy Policy.

Security of Personal Information

We use reasonable administrative, technical, and physical safeguards to protect personal information against theft, loss, or misuse. Unfortunately, no data transmission over the Internet or storage can be guaranteed to be totally secure. As a result, while we endeavor to protect your personal information, we cannot warrant the security of any information you submit to us. You remain responsible for protecting your user name and passwords and for the security of information in transit to us over the Internet.

Unsubscribing From Future Communications

You can unsubscribe from future marketing communications by following the directions at the bottom of our promotional emails. Should you for any reason continue to receive unsolicited or undesired communications from Direct Surety after seeking to unsubscribe, please forward the communication to for further attention.

This document was last updated August 26, 2014.